Procedural modeling is the use of algorithmic processes to introduce variations and complex geometries to 3D designs. All of our procedural products are the unique results of these algorithmic processes. No two are quite alike.

Our goal with procedural products is to escape cookie-cutter mass-production. Nature is filled with variation - we should find ways to value that immutable truth in our craftsmanship and lifestyles. Our belief will always be that technology should amplify nature - not suppress or combat it. Thank you for believing in this too.